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Reducing Kids Account Opening Time from 1 Day to Just Under 10 Minutes

As part of Maybank’s digital banking transformation, we redesigned the process for opening a Yippie savings account—a kids savings product—to be 100% online. Previously, parents had to visit a branch, submit physical documents, and wait hours (sometimes a full day) to complete the process. Our goal was to eliminate this friction and enable account opening directly through the MAE app in just under a minute.

Problem

Parents found it inconvenient and time-consuming to open a savings account for their children. The manual, branch-based process involved filling out forms, queueing, and multiple verification steps and taking up to a full day. This discouraged many from opening an account for their kids.

Goals

  • Reduce account opening time from 1 day to under 1 minute
  • Eliminate the need for branch visits
  • Ensure a seamless, secure, and compliant onboarding flow
  • Improve conversion rates for Yippie account sign-ups

Role

UI/UX Designer

  • Conducted user interviews with parents to identify pain points
  • Mapped the end-to-end onboarding flow
  • Designed high-fidelity screens for the MAE app
  • Worked closely with developers and compliance teams
  • Conducted usability testing and implemented improvements

Timeline

2 Weeks – Concept Design Explored initial ideas, created low-fidelity wireframes, and defined user flows.

1 Week – Business Review Presented the concept to the business team and gathered feedback for improvement.

1 Week – Final Design Refined and finalized the design based on feedback, preparing it for development handoff.

We designed and built a fully digital kids account onboarding feature within the MAE app, Maybank’s flagship mobile banking app with the largest user base. By leveraging the existing platform, we created a seamless and secure experience that was familiar to users and removed the need for any branch visits.

The entire process—from entering child details to document upload and identity verification—can now be completed in under 10 minutes, all within the app parents already trust and use daily.

Solution

Yippie Account Opening on

MAE App

6,000 + account have been

opened

In just six months after launch, over 6,000+ Yippie accounts were successfully opened by parents through the MAE app. This reflects strong user adoption and validates the effectiveness of the simplified digital onboarding experience.

Increase of RM20 million of

deposits

The new launched digital flow led to an RM20 million growth in deposits, indicating higher user engagement and trust in the platform.

Outcomes & Metrics

A few months later, the product was officially launched to the public, allowing users to access the new feature directly from the MAE app. The response was overwhelmingly positive, significantly helping parents open their children's savings accounts in under 10 minutes.

Final Design

During the final design phase, I focused on making the user flow as short and intuitive as possible to ensure parents could open an account easily and without hassle.

 

Below is the final user flow that was launched to the users.

Back To Home Page

Reducing Kids Account Opening Time from 1 Day to Just Under 10 Minutes

As part of Maybank’s digital banking transformation, we redesigned the process for opening a Yippie savings account—a kids savings product—to be 100% online. Previously, parents had to visit a branch, submit physical documents, and wait hours (sometimes a full day) to complete the process. Our goal was to eliminate this friction and enable account opening directly through the MAE app in just under a minute.

Problem

Parents found it inconvenient and time-consuming to open a savings account for their children. The manual, branch-based process involved filling out forms, queueing, and multiple verification steps and taking up to a full day. This discouraged many from opening an account for their kids.

Goals

  • Reduce account opening time from 1 day to under 1 minute
  • Eliminate the need for branch visits
  • Ensure a seamless, secure, and compliant onboarding flow
  • Improve conversion rates for Yippie account sign-ups

Role

UI/UX Designer

  • Conducted user interviews with parents to identify pain points
  • Mapped the end-to-end onboarding flow
  • Designed high-fidelity screens for the MAE app
  • Worked closely with developers and compliance teams
  • Conducted usability testing and implemented improvements

Timeline

2 Weeks – Concept Design Explored initial ideas, created low-fidelity wireframes, and defined user flows.

1 Week – Business Review Presented the concept to the business team and gathered feedback for improvement.

1 Week – Final Design Refined and finalized the design based on feedback, preparing it for development handoff.

We designed and built a fully digital kids account onboarding feature within the MAE app, Maybank’s flagship mobile banking app with the largest user base. By leveraging the existing platform, we created a seamless and secure experience that was familiar to users and removed the need for any branch visits.

The entire process—from entering child details to document upload and identity verification—can now be completed in under 10 minutes, all within the app parents already trust and use daily.

Solution

Yippie Account Opening on MAE App

6,000 + account have been opened

In just six months after launch, over 6,000+ Yippie accounts were successfully opened by parents through the MAE app. This reflects strong user adoption and validates the effectiveness of the simplified digital onboarding experience.

Increase of RM20 million of deposits

The new launched digital flow led to an RM20 million growth in deposits, indicating higher user engagement and trust in the platform.

Outcomes & Metrics

A few months later, the product was officially launched to the public, allowing users to access the new feature directly from the MAE app. The response was overwhelmingly positive, significantly helping parents open their children's savings accounts in under 10 minutes.

Final Design

During the final design phase, I focused on making the user flow as short and intuitive as possible to ensure parents could open an account easily and without hassle.

 

Below is the final user flow that was launched to the users.

Back To Home Page

Reducing Kids Account Opening Time from 1 Day to Just Under 10 Minutes

As part of Maybank’s digital banking transformation, we redesigned the process for opening a Yippie savings account—a kids savings product—to be 100% online. Previously, parents had to visit a branch, submit physical documents, and wait hours (sometimes a full day) to complete the process. Our goal was to eliminate this friction and enable account opening directly through the MAE app in just under a minute.

Problem

Parents found it inconvenient and time-consuming to open a savings account for their children. The manual, branch-based process involved filling out forms, queueing, and multiple verification steps and taking up to a full day. This discouraged many from opening an account for their kids.

Goals

  • Reduce account opening time from 1 day to under 1 minute
  • Eliminate the need for branch visits
  • Ensure a seamless, secure, and compliant onboarding flow
  • Improve conversion rates for Yippie account sign-ups

Role

UI/UX Designer

  • Conducted user interviews with parents to identify pain points
  • Mapped the end-to-end onboarding flow
  • Designed high-fidelity screens for the MAE app
  • Worked closely with developers and compliance teams
  • Conducted usability testing and implemented improvements

Timeline

2 Weeks – Concept Design Explored initial ideas, created low-fidelity wireframes, and defined user flows.

1 Week – Business Review Presented the concept to the business team and gathered feedback for improvement.

1 Week – Final Design Refined and finalized the design based on feedback, preparing it for development handoff.

We designed and built a fully digital kids account onboarding feature within the MAE app, Maybank’s flagship mobile banking app with the largest user base. By leveraging the existing platform, we created a seamless and secure experience that was familiar to users and removed the need for any branch visits.

The entire process—from entering child details to document upload and identity verification—can now be completed in under 10 minutes, all within the app parents already trust and use daily.

Solution

Yippie Account Opening

on MAE App

6,000 + account have been opened

In just six months after launch, over 6,000+ Yippie accounts were successfully opened by parents through the MAE app. This reflects strong user adoption and validates the effectiveness of the simplified digital onboarding experience.

Increase of RM20 million of deposits

The new launched digital flow led to an RM20 million growth in deposits, indicating higher user engagement and trust in the platform.

Outcomes & Metrics

A few months later, the product was officially launched to the public, allowing users to access the new feature directly from the MAE app. The response was overwhelmingly positive, significantly helping parents open their children's savings accounts in under 10 minutes.

Final Design

During the final design phase, I focused on making the user flow as short and intuitive as possible to ensure parents could open an account easily and without hassle.

 

Below is the final user flow that was launched to the users.